Beside the things you would expect from a sales professional, there is an added key ingredient – enthusiasm.
Business mentor Sean from Psychotactics.com recently described it in the words of American motivational speaker and author Brian Tracey:
“Sales is a transfer of enthusiasm from one person to another”
In addition to talent, experience and everything else, your agent must have enthusiasm. This spreads like a bushfire. It fuels the agent’s confidence in the product, your home. It excites buyers.
I was invited to pitch for a property bordering Cornwall Park. It was leasehold with a substantial ground rent and the 21 year renewable date was looming. Leasehold presents as a challenge to any agent, but I wanted to give it a go. I was excited about the size and presentation of the home, the brilliant park-side position and the private access to the park.
The owners selected me to market their home and I sold it. After the sale they asked if I wanted to know why they chosen me. I said yes and their response was revealing.
Three agents had been called in:
I believed in what I said and my enthusiasm transferred to buyers. I sold this home and two other neighbourhood properties, all leasehold.
Whatever your selling priority, pick your agent for his/her enthusiasm. It is the irreplaceable component that will bring you the best outcome.
(Marketing and selling homes with enthusiasm for 18 years)
John has been marketing and selling homes throughout Auckland since 2000, based first in Remuera office for five years and then resident in Takapuna office ever since.
A key seller in Harcourts northern region, he is uncompromising in considering the needs and individual requirements of his clients.
Drawing on his wide marketing and negotiating skills, John focuses on delivering top results with each property. John is a former tourism industry executive and Hon Vice Consul of Ireland. He handles much repeat business for his clients wherever they live in Auckland and welcomes the many referrals he receives from satisfied sellers and buyers.
Contact John for a no obligation property appraisal.